TheĬhild actors were prominently featured in teen magazines of the early 1970s, and even formed a pop music group in the style of such TV-inspired groups as The Monkees and The Partridge Family.
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The series never cracked the Top 25 ratings during its initial run, but was enormously popular with the 17-and-under age group. In contrast to the "real" problems dealt with on the show, The Brady Bunch explored more fantastic stories on location several times, including vacations to the Grand Canyon (where the family was taken prisoner by a demented prospector) and, more famously, to Hawaii (where the Brady sons were taken prisoner by a demented archaeologist). Invariably public or private humiliation followed and, with the loving support of parents and siblings, the prodigal child was inevitably welcomed back into the Brady fold.
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Schwartz has said the series "dealt with real emotional problems-the difficulty of being the middle girl, a boy being too short when he wants to be taller, going to the prom with zits on your face." Frequently the storylines centered around one of the children developing an inflated ego after receiving a compliment or award Greg becoming a baseball maven after being coached by Hall of Fame pitcher Don Drysdale, or Cindy turning into an arrogant snob upon being chosen for a TV quiz show. Most of the plots dealt with the six Brady children and the travails of growing up. The blended family moved into a giant house designed by Mike in the Los Angeles suburbs, complete with a practical and seemingly tireless maid, Alice (Ann B.
The series never explained what happened to Carol's first husband Schwartz intended Carol to be TV's first divorcee with children.
The simple theme song laid out the storyline: Mike Brady (played by Robert Reed), a widower architect with three sons-Greg, Peter, and Bobby-met and wed Carol (Florence Henderson), a single mother with three blonde daughters-Marcia, Jan, and Cindy. By the time The Brady Bunch debuted in the fall of 1969, Hollywood had explored the subject with two boxoffice hits, With Six You Get Eggroll and Yours, Mine, and Ours (Schwartz planned to call his sitcom Yours and Mine). He spent the next three years developing a series based on this premise. Muir, My Three Sons), no comedy had yet focused on a merging of two families. Schwartz quickly realized that while TV sitcoms either featured traditional, two-parent families ( Make Room for Daddy, Leave it to Beaver) or families headed by a widow or widower ( The Ghost and Mrs. In 1966, Gilligan's Island executive producer Sherwood Schwartz read a newspaper item stating that 30 percent of American families were stepfamilies-where one or both parents were bringing into a second marriage children from a first marriage ended by death or divorce. Generation X viewers treated the series with a combination of irony and reverence. While it flew below Nielsen radar in its original run, its popularity in syndication led to frequent reincarnations through the 1990s. The Brady Bunch was one of the last domestic situation comedies which populated television during the 1950s and 1960s.
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